About Me

I'm Athiyah, a marketing professional with a passion for fashion and storytelling. I began my journey by earning a Bachelor’s in Business Management and Marketing from Binus International University in Indonesia. During my studies, I developed a strong foundation in business strategy, consumer behavior, and digital marketing. It was through this experience that I realized I wanted to combine my business knowledge with my love for fashion.

This passion for fashion led me to pursue a Master’s in Fashion Marketing at Nottingham Trent University in the UK. Here, I deepened my understanding of fashion branding, trend forecasting, and creative marketing strategies. I worked on projects that explored innovative ways to connect with consumers, such as using 3D design and augmented reality to create engaging customer experiences.

Having lived in both Indonesia and the UK, I’ve gained a global perspective on fashion and marketing, which helps me craft campaigns that resonate with diverse audiences. I believe in blending creativity with strategy to bring brands to life and create meaningful connections with their customers.

I’m currently looking for full-time opportunities where I can apply my skills in fashion marketing, digital content creation, and brand storytelling to help brands grow and succeed.

What I Do:

• Brand Awareness

• Brand Storytelling

• Visual Identity Strategy

• Art Direction

• Advertising Campaigns

• Digital & Social Media Strategy

Other Things I Enjoy:

• Interactive experiences

• Listening to music

• Watching movies

• Keeping up with Fashion Week events

• Window shopping for interior design

• Scrolling through social media (yes, it’s a real hobby!)

• Watching city lights

• Exploring new restaurants and cute shops

• Moodboarding ideas for future creative projects