About Me

I’m Athiyah, specializing in marketing and PR with a passion for fashion. I hold a Bachelor’s in Business Management and Marketing from Binus International University (Indonesia) and a Master’s in Fashion Marketing from Nottingham Trent University (UK).

My experience spans PR, brand strategy, consumer behavior, digital marketing, fashion branding, and trend forecasting.

Having worked in both Indonesia and the UK, I bring a global perspective that helps me craft campaigns that resonate with diverse audiences. I combine creativity and strategy to build brands, connect with customers, and drive growth. I’m now looking for full-time opportunities in fashion marketing, PR, digital content creation, and brand storytelling.

What I Do:

• Brand Awareness

• Brand Storytelling

• Visual Identity Strategy

• Art Direction

• Advertising Campaigns

• Digital & Social Media Strategy

Other Things I Enjoy:

• Interactive experiences

• Listening to music

• Watching movies

• Keeping up with Fashion Week events

• Window shopping for furnitures

• Scrolling through social media (yes, it’s a real hobby!)

• Watching city lights

• Exploring new restaurants and independent shops

• Moodboarding ideas for future creative projects